White Claw - Refrshr Speakeasy Takeover

When White Claw wanted to put on an exclusive pop-up event in NYC for the launch of their Refrshr Iced Teas and Lemonades, they called RMNG. We created an immersive launch party experience that was all about getting refrsh-ed. Guests walked into a classic NY Bodega that was outfitted with graffiti style White Claw Branding and 3 glowing White Claw Refrshr refrigerators displaying all flavor profiles. From there, they would walk through a White Claw Refrshr fridge facade into a cold glowing Refrshr oasis with a DJ spinning beats and three Creator stations for guests to get Refrshr branded tees, hats and totes painted, screen printed or embroidered.