White Claw - Refrshr Speakeasy Takeover

July 2022
Pop Up
New York, NY
100 - 150 Attendees
From RMNG Experiential Marketing Agency
When White Claw wanted to put on an exclusive pop-up event in NYC for the launch of their Refrshr Iced Teas and Lemonades, they called RMNG. We created an immersive launch party experience that was all about getting refrsh-ed. Guests walked into a classic NY Bodega that was outfitted with graffiti style White Claw Branding and 3 glowing White Claw Refrshr refrigerators displaying all flavor profiles. From there, they would walk through a White Claw Refrshr fridge facade into a cold glowing Refrshr oasis with a DJ spinning beats and three Creator stations for guests to get Refrshr branded tees, hats and totes painted, screen printed or embroidered.
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