NotCo - NYC 2022

NotCo teamed up with RMNG to develop and execute an immersive pop-up tour, which included New York City in April 2022. Our goal was to successfully activate near retailers, high foot traffic areas, and outside of special events to promote their plant-based Not Milk (whole and 2%) and Chocolate Not Milk. We created a unique and custom program by partnering with a local truck, fabricating a FREE COFFEE topper, creating NotRewards tote bags, and bringing on high-impact street teams. We also layered the physical experience with a digital component, equipping each truck with a QR code to sign up for Not Rewards, a new loyalty program.