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Amex Gold Card x Resy Boardwalk

July 2022
Experiential Activation
Santa Monica, CA
From Shiraz Creative
We partnered with Resy and American Express to transform the Santa Monica Pier into Amex Gold Card x Resy Present: The Boardwalk. This program celebrated the Amex Gold Card’s new dining benefit partners alongside award-winning LA restaurants. This event was the ultimate summer experience featuring 12 boardwalk-inspired menu items, a live DJ, a half-pipe skate ramp, roaming stilt walkers, and a spin on all the best boardwalk games. Think clam pizza from Pizzana, pork butt sandwich from Majordomo, and a funnel cake from Ggiata. You could dunk your friends at the Milk Bar dunk tank, knock down a wall of vintage soda pop bottles with Shake Shack, smile and pose at the Gold Belly photo booth, and more!
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