March 2022
Experiential Activation
Frisco, TX
From Groove Jones
FC Dallas brought on Groove Jones to help them kick off the season with a new fan experience. Soccer fans of all ages got the chance to step inside our XR Avatar Scanner. They were then scanned and transported onto the pitch at Toyota Stadium, where they got to make the game-winning goal! Check out the video below to see another guest’s scan integrated into the gameplay action. The event is a once-in-a-lifetime experience where scanned fans receive a personalized FC Dallas video to share on their favorite social media channels. Once you are scanned, your digital double “avatar” is composited into a video where you are the star. In the “Get In The Game” experience, you join three FC Dallas players – Paxton Pomykal, Jesus Ferreira, and Paul Arriola on the pitch at Toyota Stadium.
Event Team
Agencies & Vendors
  • Experiential Agency
    Groove Jones
    Dallas, TX

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