FX Networks American Horror Story

WINNER OF EVENT MARKETER - GOLD EX AWARD FOR BEST USE OF TECHNOLOGY The American Horror Story Eccentricities Gallery is a collection of art and oddities inspired by AHS lore. The experience is aided by Augmented Reality (AR) technology, which reveals clues to the series’ upcoming installment. Every participant that entered the experience received an iPad and put on a pair of headphones to help guide them through the gallery. The iPad became their window into another realm, allowing them to see what is really waiting at each exhibit. Guests were told that they were receiving a first-time view of a strange and unusual collection of objects possessed by unseen forces. As docents guided attendees through the 10-minute experience, eerie secrets behind the installations were revealed. Particularly terrifying was the Judge of Ipswich, a part goat, part man, who came to life with a heaving chest and eyes that continued to follow guests as they moved through the room. Other artifacts included a gilded cage, a chandelier and a statue of a bust.