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Dreamhack
February 2019
Collaborators
Experiential Activation
Atlanta, GA
20,000+ Attendees
Overview
From Groove Jones
A new twist on fan engagement. Attention all gamers, AT&T and Wasserman hired Groove Jones to bring the XR Avatar station to Atlanta for the super famous DreamHack gathering. DreamHack is a giant conference focused on gaming. The scanner was the main attraction for AT&T’s 5G fan engagement.
DreamHack is recognized by the Guinness Book of Records as being the world’s largest LAN party. An estimated 27,000 people attended this year’s event.
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