Hasbro Toy Fair Keynote

Lead producer responsible for all client communication & management, external vendor management, venue management, and internal communications. For Toy Fair 2022, Hasbro wanted to make a splash and show their retail partners, investors, and press that Hasbro is more than just a toy company. They are an entertainment brand. This was originally planned to be an IRL Key Note at the New York and Nuremberg Toy Fair events. However, when Covid cases spiked and Toy Fair was cancelled, we kept the brief but changed the execution to a film. Using over 120 linear feet of LED wall, we told the story of the new Hasbro through impactful visuals and captivating presentations.