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CADILLAC: IQ TOUR

August 2022
Experiential Activation
New York, NY
 
Overview
From VOLVOX LABS
CADILLAC IQ Tour is a visual journey into the worlds of Cadillac EV future VVOX was invited as an experiential and content production partner to create an immersive visual journey into the worlds of Cadillac EV future. The show narrative revolves around the vision of Cadillac's incredible innovation ultimately leading participants to discover the brand’s new EVs - The Lyriq, Celestiq, and Escalade IQ. The tour has travelled to Miami Open 2022/2023, US Open 2022/2023, and Detroit Auto Show.
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