Rose Inc International Mobile Tour

Rose Inc couldn’t promote their micro-encapsulated Skin Serum on their own, so the brand teamed up with FTP to create an international mobile pop up, hitting major cities like London, Los Angeles, and New York. In addition to custom branding three different vehicles and securing permits in multiple, high-priority locations, our team also executed the creative details of the campaign, creating a product display wall that gave guests the opportunity to sample Rose Inc’s Skin Enhance Luminous Tinted Serum or read the Rose Inc newspaper while they waited in line for a cup of hot cocoa— hot cocoa that we specially customized to represent the inclusive range of skin tones this makeup is suited for. The consumer experience was carefully crafted so that consumers were left with real, long-lasting connections with the Rose Inc brand. First, our brand ambassadors educated guests about the micro-encapsulated makeup collection and the brand at large. Guests were then encouraged to scan the QR code to receive a complimentary hot cocoa and an exclusive gift from Space NK and Sephora. The Rose Inc mobile pop up was a huge success across all cities, gaining a total of 2,550 QR scans and 16,000 impressions. Sales in their micro-encapsulated makeup collection rose dramatically, and thousands of new people became excited about Rose Inc’s sustainable and sleek approach to cosmetics.