LANEIGE Water Bank Bi-Coastal Pop-Up

Food Truck Promotions partnered with AMOREPACIFIC to promote LANEIGE's newly formulated and upgraded water bank collection! Our vintage Citroen vans popped up at SEPHORA in Soho and The Grove in LA, creating twin mobile experiences, complete with a custom product display wall. K-beauty lovers lined up to discover the collection, enjoy complimentary LANEIGE blue hot cocoa bombs, and scan a QR code to sign up for the email/SMS list. A card received during the event was a golden ticket to a sample bag inside Sephora, ensuring the skincare journey continued at home. To the 1,500+ individuals who visited this experience, thank you for making it a weekend to remember!