Modelo Fighting Spirit RSVP Gallery

THE ASK Modelo, one of the world’s largest beer brands, launched a limited-edition fashion collection called the “Fighting Spirit Collection,” collaborating with five handpicked streetwear clothing design studios. Modelo’s entertainment marketing agency, Cogent World, brought in Pinpoint as the production and fabrication partner to physically bring the brand’s content-capture-style experiential marketing activation to life. THE WORK Don C and Virgil Abloh, founders of RSVP Gallery, showcased their Fighting Spirit Chicago capsule streetwear collection that pays homage to Chicago sports. The activation occurred at Guaranteed Rate Field, home of MLB’s Chicago White Sox. Pinpoint brought to life the creative vision for a fan-engagement designed to maximize photo opportunities for social media and highlighting the Modelo brand.