Sam's Club Merry-ville Tour

November 2021
Experiential Activation
Santa Clarita, CA
1,000 - 5,000 Attendees
Sam's Club and MKTG collaborated on bringing 'Merry Back' to the holiday season by kicking off a multi-state experiential winter event for members and guests to show their appreciation and share some holiday fun. The main event kicked off in Santa Clarita, California and traveled to five states (Georgia, Texas, Oklahoma, Colorado). In addition, smaller satellite experiential teams deployed nationwide with a simplified setup that included virtual meet-&-greet with Santa, coloring cards, and games for patrons before/after entering the club. For attendees onsite at the larger tour experience, they were able to sample delicious treats from our Sam's Club Members Food Truck, ice skate, play some of the latest games in Santa's Man Cave, or snag a myriad of photo ops sprinkled throughout the footprint. Not to mention the human claw grab that had lines going non-stop for a chance to win a free prize. The whole experience was free to the public and open-air with special appreciation given to COVID safety practices and social distancing. And to top it off, a magical custom Sam's Club Holiday Tree that was a focal point in the footprint and a wonderful backdrop for our live band who kept the tunes going all throughout the day and night.
Venue map
Retail space
West Hollywood, CA
Event Team
Agencies & Vendors