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Modelo Gold Cup 2021
July 2021
Collaborators
Experiential Activation
Kansas City, MO
500 - 1,000 Attendees
Overview
From Frias Agency
We activated 11 locations across the US for the 2021 Gold Cup. Our activation footprint consisted of a 40'x40' space to accommodate a scalable consumer activation that incorporates the beverage sales/sampling, interactive areas such as a digital selfie area and soccer "kick game" where fans can play games to score points and win prizes such as premium seat upgrades.
Venue
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Various Locations
New York, NY
