Well + Good 2022 Editorial Trends

For the Well+Good annual ‘Upcoming Trends’ event at 74 Wythe in Brooklyn, NY, we created brand activations for Beauty & Fitness displaying gender neutral makeup, at-home beauty devices and the new Tempo Move. For sponsor activations, we created the Nest ‘Drift and Dream’ Tea Bar and Lincoln Lounge featuring boho style furniture, massage stations, silent headphones playing the Calm App, gift bag shelving and phone charging stations. F&B trends were showcased with health-conscious tray pass appetizers highlighting the 2022 kelp trend, among other bites, and a non-alcoholic rooftop bar.