Lancôme L'Absolu Rouge Ruby Launch

Lancôme asked Industria to bring its new L’Absolu Rouge Ruby lipstick to life in the form of a memorable, one night only VIP and influencer party! We rolled out the ruby carpet – taking over a West Hollywood location to create a dazzling ruby-inspired evening in partnership with Vogue that provide hand-selected guests a chance to touch, snap and share. The evening started with ruby-carpet arrivals outside the venue, featuring guests including Ariel Winter, Jackie Aina, Dove Cameron, Arika Sato, and more. Inside, guests were able to explore two floors designed to celebrate the product, as well as the new face of Lancôme and L’Absolu Rouge, Zendaya. Product displays, touch and play stations and a custom calligrapher not only added to the décor but the experience of the evening. Roaming talent, signature drinks and beats from DJ Shai turned the space into one of the hottest events of the holiday season.