Nespresso National Tour

The luxury coffee brand, Nespresso, is globally known for its high quality coffee and high-tech machines that create perfect espressos and cups of coffee with rich cream, just like skilled baristas right from your own home. But as consumer habits shifted towards online shopping, the value of Nespresso’s boutique stores had gotten lost on its consumers. Nespresso turned to Food Truck Promotions to strategize on an experiential marketing campaign that would reinstate the value of its luxury cafes by driving traffic to their boutique stores across the country to remind coffee lovers of the true essence of drinking coffee: sitting down and taking the time to enjoy it. Taking Nespresso’s newly launched limited-edition holiday flavors, inspired by Nordic indulgence, we transformed our vintage E-tuk vehicle into a dual mobile showroom and coffee shop pop-up that recreated the enchanting Nordic atmosphere and holiday warmth. The wide range of Nespresso machines we put on display were also used as our sampling systems for the new festive flavors - Cinnamon Swirl, Nordic Black, and Vanilla Princess Cake - to treat passerbyers to a complimentary cup of Nespresso coffee and exclusive giveaways. And with that, Food Truck Promotions hit the road for Nespresso’s first-ever national mobile tour, checking off major cities on the map like New York, Los Angeles, San Francisco, and Miami.