Magnolia Bakery Birthday Celebration

NYC’s legendary Magnolia Bakery honored its 25th birthday in unforgettable fashion: the store took to the streets via its banana pudding food truck and handed out free banana pudding to New Yorkers all across the city. Food Truck Promotions turned Magnolia Bakery’s vision into a reality, creating the branded food truck of their dreams and executing an activation across two July weekends that made all New Yorkers go, well, bananas. Food Truck Promotions took the lead in customizing Magnolia Bakery’s banana-themed food truck and was able to hand out over 3,000 cups of banana pudding in different boroughs of New York. As if a few days of free banana pudding on wheels isn’t exciting enough, attendees also had the chance to enter to win banana pudding for an entire year. All you had to do was scan the QR codes located on the banana pudding truck, on brand ambassadors’ lanyards, or on top of each banana pudding cup and cross your fingers. An overwhelming number of people from all demographics lined the block, eager to receive their free banana pudding and ‘snap a pic’ for Instagram with the iconic Magnolia Bakery banana pudding truck. Just to paint a picture, on the first day in Madison Square Park, the set 500 portions were handed out within only the first 30 minutes. No one could attend or even just pass by the banana pudding truck without remembering that banana pudding is a dish made best by Magnolia Bakery.