The Body Shop Summer Skin Oasis

Elite was approached by The Body Shop with the desire of bringing their Summer Skin products to fellow New Yorkers through an engaging sampling activation. This event aimed to bring in prospective customers through sampling their fast absorbing Body Yogurts and SPF Products. With the full production set consisting of a cool down mister, Cabana lounging chairs, selfie swing and a product sampling station, Elite successfully created an experience filled with a summer oasis feel during consecutive weekends of Summer Streets. The activation resulted in increased awareness of the Body Yogurts and SPF Products, and delivered over 3,000 interactions and 10,000 impressions.