Amtrak Guest Rewards Teleporter

Elite was tasked with introducing the new Amtrak Guest Rewards credit card to business and vacation travelers in Penn Station NYC and highlight the benefits and perks of the credit card. We showcased Amtrak’s city to city premium form of travel and created a unique experience that highlighted Amtrak’s city-to-city travel with an engaging multi-sensory teleportation that took guests from one destination to another. The activation resulted in increased sign-ups for Amtrak Guest Rewards credit card, delivered over 20,000 interactions and 310,000 impressions, and rolled out to other key Amtrak hubs including Los Angeles, Chicago, Boston and Washington D.C.