Disney's Encanto

November 2021
Experiential Activation
Toronto, Canada
From Simon Pure Marketing Inc.
The theatrical release of Disney's Encanto introduced families to the magical Madrigal's and their enchanted home. Our assignment was to produce an interactive installation that would introduce the key characters and their unique bedrooms that play a key role in the film. The massive 10 foot high, 40 foot long walkthrough experience drew huge crowds. Character cutouts in each "room" proved to be ideal photo opps and allowed our brand ambassadors to educate consumers about each character and the film's storyline as they walked through the experience.
Event Team
Agencies & Vendors
  • Experiential Agency
    Simon Pure Marketing Inc.
    Toronto, Canada
  • Planning & Production
    Juiceworks Exhibits
    Mississauga, Canada