The Kraken Attacks

October 2021
Experiential Activation
Toronto, Canada
From Simon Pure Marketing Inc.
Challenged to bring destruction and chaos to the shores of Lake Ontario we conceptualized and produced a multi-sensory installation complete with audio, video and animatronic elements. Trapped in a shipping container stolen from the side of a cargo ship, the Kraken peered out from inside the container and wailed in anger at consumers passing by. The crate itself expanded and contracted as the Kraken pushed to escape.
Venue map
Toronto, Canada
Event Team
Agencies & Vendors
  • Experiential Agency
    Simon Pure Marketing Inc.
    Toronto, Canada
  • Experiential Tech
    Toronto, Canada
  • Fabrication
    Creative Visual Solutions Inc.
    Las Vegas, NV