KitKat: Made 4 U Pop-up Booth

The KitKat "Made 4 U" campaign pop up gave consumers the opportunity to "create your own break" and thank that special someone by designing a unique KitKat chocolate bar. This one-of-a-kind activation included a display of inspiring ingredients, a top combo showcase shelf, and a fun photo wall. Customers could also record a personalized video to accompany their creation using the KitKat video booth. Video messages were paired with the chocolate box by way of a QR code.