Nike AirSwag: Interactive Retail Game
April 2019
Collaborators
Experiential Activation
Toronto, Canada
Overview
From Creative Visual Solutions Inc.
We played with air to make an interactive retail giveaway experience for Nike’s Air Max Day. An impressive 15’W x 8’H x 10’D structure of clear acrylic and metal, AirSwag required four industrial fans to circulate the air, triggered by sensors built into the floor. Finished with LEDs and etched logos, it was an impressive, eye-catcher.
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