Apple TV+ The Ted Lasso Believe Tour

We celebrated the season two launch of the Apple TV+ hit Ted Lasso with a three day activation, engaging with super fans in three locations throughout Southern California. In true football spirit (and by football, we mean soccer), we sponsored a Los Angeles Football Club game, kicking off the tour with an immersive tailgate event, Biscuits with the Boss, photo moments, freestyle soccer performers, a visit from talent and more. Anchored by a custom branded double-decker Believe Bus, we brought the show to life through custom fabrication - recreating the character’s favorite bar, and building the iconic AFC Richmond bleachers – giving attendees a chance to feel like part of the AFC Richmond fan club and creating engaging moments for consumers to interact with the show and its talent.