The Crown Curiosity Kits

To get the word out there about the long-awaited season four of The Crown on Netflix and introduce fans to the new Google Chromecast, we recreated the Queen’s famous red box as a surprise & delight sent to hundreds of media and influencers around the world. The Instagram-worthy recreation was the ultimate fan gift and educated recipients – and their followers – on the easiest way to watch the royal family’s drama unfold. Recipients successfully spread the word, sharing photos and videos of the box and its contents to their social media accounts, creating global buzz and excitement for The Crown while educating followers on Google Chromecast capabilities.