Mercury Retrograde

September 2021
PR Event
Los Angeles, CA
1,000 - 5,000 Attendees
From Robotproof
As the world dealt with Mercury Retrograde, we helped Taco Bell and Uber Eats turn bad days into Grandes. From the production of the premium giveaway to the microsite used to enter the giveaway and the content creation of the social campaign that brought it all together, we were involved in every aspect of the campaign. We created 2,000 extremely rare Nacho Crystals to help turn Retrograde into Retrogrande. Using amethyst crystals and a golden drip, the unique piece became a viral sensation. Our retrograde microsite provided a gorgeous and simple user experience for entering to win the prized crystal. To get the word out, we partnered with reality royalty Spencer Pratt to create a content series that included one hero film and 12 Nachoroscopes.
Event Team
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