SAMSUNG x Secret Walls

Samsung Live is a live commerce platform on Samsung's website - we were tasked to to create an exciting piece of content for it that would drive sales of Neo QLED, The Premiere, The Frame and The Terrace. We partnered with Secret Walls to produce and shoot a digital art battle on Samsung screens. Two artists faced off as they showcased their art while discussing the tech and how beautiful Samsung displays are. Our mechanic to drive sales was a raffle to win the art battle pieces minted as 1 of 1 NFTs. We concepted the piece, wrote the script and storyboards before styling and producing it at Secret Walls headquarters in Los Angeles. In post, we worked with the artists to post on their social channels.