Giorgio Armani’s Lip Power lipstick

A digital event for Giorgio Armani’s Lip Power lipstick - centered on finding power in creative fields, from makeup artistry to dance. This unique interactive online experience was attended by Giorgio Armani’s special guests on National Lipstick Day. Attendees tuned in to a live event complete with ASMR videos, a live makeup tutorial with Molly R. Stern, an augmented reality lipstick try-on experience, a gorgeous dance film, and an empowerment panel featuring star guests Meena Harris, Cleo Wade, Lauren Lovette, and Barbara Palvin. Attendees could chat live with one another and make decisions during the event to go down different pathways of content based on thematic prompts.