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Comic Book AR

August 2021
In-Store Event
New York, NY
 
Overview
From DOTDOT
On Free Comic Book Day 2021, we worked with CSM to bring Taurin Clarke’s illustrations to life in augmented reality as part of a Coca-Cola activation to celebrate comic book fans. The experience went live in thousands of comic book stores across the country. Participants got to explore Taurin’s art as a series of animated comics in AR and then spin a prize wheel for a chance to win signed comic books, free coke, digital art downloads, and other exclusive prizes.
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