Hearst Autos

Hearst’s new automotive division, Hearst Autos, reached out to RMNG Agency for a B2B tour serving over 2,000+ ice cream cones in three markets. We stopped by Hearst partner agencies to get the word out about Hearst Autos’ rebrand and revamped social media strategy. The fleet of ice cream vehicles, decked out in the brand’s signature black-and-yellow, dished out our custom menu featuring themed ice cream flavors like “Rocky Road and Track” as well as “Strawberry Start Your Engine.” We hired street teams in New York, Detroit, and Los Angeles to keep the energy high at our activations while agency employees waited in line for complimentary dessert.