Finely Crafted

Lead producer responsible for final delivery including client management, external vendor management, internal communications. Capping another creative collaboration between Jack Daniel’s and custom sneaker specialist The Shoe Surgeon, Complex tapped us to build an interactive microsite. The 3D experience allows users to explore Dominic Ciambrone’s LA studio, for an intimate look at how the limited edition shoe—an homage to Jack Daniel’s Tennessee Honey—came to life. Users move between story-driven hotspots to complete a honeycomb-shaped interaction grid, with a chance to win an LA trip and studio tour. After unlocking a shareable AR filter of the original sneaker, sneakerheads can walk a mile in Ciambrone’s shoes—pretty sweet. Winner of FWA, CSS & Awwwards site of the day!