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ColourPop: Unmasking the Make-up Myth
January 2017
Collaborators
Pop Up
Los Angeles, CA
1,000 - 5,000 Attendees
Overview
From THE SHEPPARD
While, beauty and fashion influencers couldn't get enough, fans in the US wanted to touch and feel the product. To connect the two, we developed a ColourPop tour that generated fan fare -- including lines out the door. The Sheppard was able to gain 84K Instagram followers, 30K in sales per day, distribute more than 1,500 samples per day, and successfully deliver proof that ColourPop isn't "too good to be true".
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