Harvey Ruvin - Miami Clerk of Courts

In 2020, NuVoodoo’s political division managed the digital strategy on behalf of the campaign to re-elect Harvey Ruvin to the Miami-Dade Clerk of Courts. As an incumbent already polling favorably, the Ruvin campaign leveraged NuVoodoo’s data-driven approach to marketing as an insurance measure for overwhelming top-of-mind awareness and unaided recall at the ballot box. Our team put forward a four-week, laser-focused digital advertising effort, matching offline data to online activity, ensuring that every dollar spent reached registered, likely voters in areas of the county most valuable to the race. Only five out of 14 Democrats won their races in Miami-Dade, including Ruvin. In doing so, he beat his opponent by more than 46%, nearly seven points higher than the margin of victory for any other Democrat and far exceeding what the polling suggested.