The Grinch at Rockefeller Center

November 2018
Experiential Activation
New York, NY
From White Walls Fabrication
In support of Amazon and Universal Pictures / Illumination Entertainment's cross-promotional partnership celebrating the theatrical release of The Grinch, we created a 30’ tall tree comprised of "stolen Whoville presents." Features of the tree included a rotating design that our team engineered, and advent boxes with functional doors built into it (as guests opened doors they could watch video snippets of the movie).In conjunction with the tree, we also built a “#GrinchForGood” growing heart photo opp, which featured 3 scaled hearts that were vinyl wrapped and installed with LED chasing lights. Our builds were featured in mainstream media news outlets and TV programs including NBC's Today show.
Event Team
Agencies & Vendors