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Absolut America Coupe Glass

July 2018
Experiential Activation
New York, NY
500 - 1,000 Attendees
 
Overview
From White Walls Fabrication
In celebration of the Fourth of July, White Walls Fabrication was hired to create a larger-than-life coupe glass to be showcased on the top of a building - during a rooftop party - in New York City. The oversized glass was to be placed in front of an American flag-themed Absolut billboard, as part of the brand's larger "Absolut America" campaign. The coupe glass was created from layers of acrylic, and it served as a functioning hot tub populated with a group of bathing suit-wearing models partying inside of it. The glass was also utilized as a photo opp for event attendees looking for the ultimate fun and patriotic Instagrammable moment.
Event Team
Agencies & Vendors
People