Roxy @ Vestal Village

Roxy was invited to host an experience at Vestal Village during Coachella where they would sell product and introduce their new campaign “Make Waves Move Mountains” to the masses. Cat/Alina helped deliver a unique set-up with comfy boho seating, airstreams, and festival chic photo ops. Activations included DIY hair accessories crafting station and a braid bar to get guests ready for the concerts. Guests were also able to shop the season's latest festival ready ROXY gear.