Disney x Roxy #TheLittleMermaid30th

For the 30th Anniversary of The Little Mermaid, Roxy teamed up with Disney on a collection to celebrate everyone’s favorite mermaid by throwing a wahine event on the beach in SoCal. Cat/Alina helped create an experience for 8-12 year old girls to feel the magic of The Little Mermaid while embracing the Roxy beach lifestyle. In addition to a Pop-Up Shop with the new collection - activations included Mermaid Photo Op, Braid Bar, Shell Necklace Painting Station, and DIY-Message in a Bottle.