AFL-CIO MLK Human Rights Conference

The Challenge As 2020 drew to a close, we were approached by the Washington, DC-based, 12.5-million-member American Federation for Labor – Congress of Industrial Unions (AFL-CIO) to pull off a high-stakes event that would kick off 2021 with renewed hope and enthusiasm. AFL-CIO is the country’s largest federation of labor unions, representing 55 national and international labor unions. The event, titled, “From Protest to Power: When We Fight, We Win,” was part of the federation’s annual tradition known as the Martin Luther King, Jr. Civil and Human Rights Conference, which coincides with King’s birthday on January 15. Extenuating circumstances shortened production timelines more than we care to tell. They had us at “hello.” (Read more under We & Goliath case studies.)