NARAL Activists’ Summit

The Challenge Last August, the 2.5M member nonprofit, NARAL Pro-Choice America, set out to host a virtual event unlike any Zoom webinar they had done in the past. This online Activists’ Summit featured guest speakers Senators Elizabeth Warren, Cory Booker, and Jeff Merkley. NARAL’s stakeholders had high hopes that this event would closely match an in-person experience. But this was their first full-scale virtual conference of this magnitude. While excitement ran high going into the Activists Summit, so too did the pressure to fulfill on the hopes of thousands. (Read more on We & Goliath case studies.)