Jameson Connects

With St. Patrick's Day being right around the corner, Jameson wanted to help viewers celebrate it all month long! Despite the current circumstances, Jameson was determined to still bring St. Patrick's Day to life. All it takes is finding new ways to connect with each other over the love of good drinks and great company. Inviting you to "Join In, Wherever You Are”, the specially-curated Jameson Connects virtual livestream was packed full of fun activities and featured a unique lineup of local artists and personalities. Jameson Malaysia (Pernod Ricard Malaysia) engaged Big Bash’s services, with our extensive experience in virtual events, to execute the virtual livestream this year. Which would have been a first of its kind for the brand. By collaborating with well known streetwear brand Pestle Mortar Clothing, a limited-edition apparel line was launched to kick start the campaign. The set was a unique 360-degree design, that allowed the team to execute back-to-back shows seamlessly.