PNB Minggu Saham Digital Virtual Event

Permodalan Nasional Berhad (PNB) engaged with Big Bash Media to ideate and execute their first ever Minggu Saham Digital’ (MSD) a seven-day virtual event which is a digital adaptation of Minggu Saham Amanah Malaysia (MSAM). MSD had a resounding success having recorded more than two million views over seven days. The edutainment livestream, themed #LaburBersama, was aimed towards enhancing financial literacy amongst Malaysians of all ages, through various programmes focusing on the importance of investing and financial planning. We curated custom programmes for the 7 day livestream which saw the stream happening 10 hours per day with a total of 70 hours worth of content. From financial talks, to live cooking shows to even a grand concert MSD succeeded in garnering 7.5 million unique reach via its official Facebook page and 2.2 million cumulated views on its official Facebook page and YouTube channel, while the website recorded 1.2 million over views. The whole campaign was planned and executed within a 45 day period.