GenesisCare Mobile Tour

The Challenge ​GenesisCare rebranded and with the pandemic occurring, we pivoted the original plan to host a national conference for their employees with bringing the content and experiences of the growth and exciting branding TO the clinics across the US through an immersive covid- thoughtful mobile tour. The Result A custom-designed and built mobile unit were on the road within 4 weeks. We included a custom quiz, QR codes, a digital mosaic, and a VR experience, and a blender bike to bring guests the opportunity to FEEL the brand in a unique way. The Bus plan included 13,000 miles, 12 weeks, and 50+ stops coast to coast.