Kendra Scott WELI Women's Summit

The University of Texas Kendra Scott Women’s Entrepreneurial Leadership Institute was founded with a mission to strengthen the next generation of courageous, creative female leaders who will change the world in business and beyond. Its major debut event, the Women’s Summit 2020, was slated to be an in-person event on campus with a full day of speakers, keynotes, workshops and panel discussions. In the midst of uncertainty surrounding the pandemic, the Summit pivoted to virtual and faced the daunting task of creating an inspiring and engaging lineup while laying the foundation for a community of budding female entrepreneurs--all within a virtual medium. We focused on content and attendee engagement to vet and select the best fitting platforms, keeping interactions top of mind to best suit every participant type: students, faculty, university + community partners, brand leaders and friends of Kendra (celebs & influencers). We created a visual identity for the summit that matched the unmistakable sparkle of the Kendra Scott brand and prioritized infusing these elements into as much of each session’s virtual real estate as possible. We also teamed up with a stellar production team to ensure flawless rehearsals and day-of live streaming.