Under Armour HOVR Machina AR

Under Armour launched its newest performance shoe, the HOVR Machina, in late 2019. Featuring in-shoe technology, a microchip paired with the UA Map My Run application makes this so much more than a shoe. NEXT/NOW used augmented reality to explain to UA retail customers the benefits of the new product, showing how the Machina and app together can coach, train and challenge you, along with live tracking, connecting you to the running community around you, enabling you to share your goals and progress. For the retail launch, NEXT/NOW created a custom AR application to showcase the features of the new shoe paired with the app, complete with interactive animations demonstrating the ability to have a coach right at your fingertips.