Michelin CrossClimate2 Virtual Launch

The CC2 Virtual Launch Experience should introduce the product and convey the key benefits/features of the tire, through a VR environment or through digital Augmented Reality scenarios, by replicating the driving demos typically performed at Michelin’s Laurens Proving Grounds Track and/or through real-life consumer scenarios: 1. Dealers/VIP Virtual Launch Event – How will the CC2 Key Benefits be conveyed through VR/AR 2. Dealer Training Materials – Articulate how this content can be leveraged for Sales training 3. Retail/Consumer POS Materials – Logistical details and costs for in-store activation