Overview
From Pose Party
Working with PR Agency Freuds we were commissioned to build three bespoke photobooths for Johnnie Walker Gold Label Reserve. The brief was to create something luxurious and true to the brand’s values.
We collaborated with celebrated fashion photographer Rankin on the lighting design and photographic setup, creating a truly unique ring light system that allowed the booths to take photos in his signature style.
Everything from the piped leather seating to the gold exterior was handmade by skilled craftsmen and not only built to last but designed to be quick and easy to assemble with minimal instruction. This was key because these booths now operate in different countries around Europe.