From Hunters Point
Party City was a proud sponsor of this year's Pinners Conferences in Utah and Arizona, where DIYers safely gathered to take Pinterest-based classes and check out the latest in crafts, holiday decor and party planning. To amplify its presence, Party City engaged Hunters Point to assist in producing their pop-up activation, two Mainstage workshops and six DIY in-booth experiences. As off-site producers, Hunters Point managed pre-production and facilitated logistics for these events, working closely with teams on the ground to ensure each was an overwhelming success. Additionally, we defined the technical and aesthetic photograph and video direction for the on the ground content capture teams to help with Party City’s social strategy.
Influencers Karly Turner, Bianca Octavia and Liz Call taught classes in creating beautiful tablescapes and balloon garlands, while Party City Brand Ambassadors provided support. Hunters Point ensured all operations ran smoothly, handling everything from sourcing furniture, and managing load-in/load-out to engaging staff, including local Brand Ambassadors, who safely engaged with booth visitors, promoting Party City in-store merchandise and distributing store coupons.