SXSW McDonald’s Happy Meal VR

April 2018
Experiential Activation
Austin, TX
20,000+ Attendees
From Groove Jones
The week-long film, music, and interactive media extravaganza is known as South by Southwest is an exciting showcase for brands and Groove Jones premiered an exciting VR pop-up. Event-goers will be treated to keynotes by President Barack Obama and First Lady Michelle Obama. They’ll get to view new film premieres, and listen to indie bands with weird names. They’ll also get to experience the inside of a McDonald’s Happy Meal. Here’s how it works: Users wear HTC Vive virtual reality goggles and step inside the “experience.” Using two hand-held controllers, they can then pick their brush or other tool and decorate away. When done, they’ll be able to share their creation across social media. Groove Jones is proud of the work we did on the McDonald’s V-Artist experience for the SXSW Festival in Austin Texas. Thousands of SXSW attendees had the chance to step into a virtual Happy Meal box and play a series of interactive arcade-style games. The activation was voted the #1 VR experience at this year’s festival and the results were amazing.
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