#KrisStops

The Dallas Mavericks are partnering up with Kristaps Porzingis to launch #KrisStops, a new community initiative to fight childhood hunger. With every block this season, Porzingis will donate $500 to the Mavs Foundation, which will then be distributed to local organizations to help stop hunger in North Texas. Groove Jones is working with the Dallas Mavericks to launch the program through an Augmented Reality experience running with an oversized wallscape mural downtown Dallas. Fans who discover the mural on the corner of Lamar and Elm in downtown Dallas, have three chances to make the shot. With the tap on their screen, they throw the basketball high into the air towards the 5 story tall building. Kristaps then reaches out to block the shot. The AR experience is being used to engage with fans in a unique experience and to help spread the word about the Dallas Mavericks program to stop childhood hunger in the DFW area. The Mavericks Foundation is making a $500 donation for every blocked shot that Kristaps Porzingis makes this season to area food banks in the DFW area.