Macy's 4th of July Fireworks

Event Manager in charge of the land operation from conception to execution for Macy's Fireworks, working in conjunction with the NBC telecast of the event. The land operation involved: an onsite guest experience with sponsor and entertainment activations for 3500 invited guests, onsite performance and on-air talent as an integration into telecast, food and beverage operation, live feeds and radio broadcasts, and media relations private event for non working press.